Forge
Monthly Recurring Revenue
just crossed $20K 🎉 the pricing workshop from last Tuesday literally did it
active seats
the hot-seat call broke my $8K ceiling. shipped the new onboarding yesterday
MRR milestone hit
teardown was brutal but accurate. churned 3 bad-fit customers, LTV went up
combined ARR
The Room Where
SaaS Gets Built.
Pull up a chair. The fire's already going. Someone just said "okay, show us your numbers."
People you want to sit next to.
Not logos. Not testimonials. Just founders, their numbers, and what changed when someone in the room had already solved it.
Priya Mehta
Solo Founder · Flowline — client portal SaaS
Pricing page redesign · Onboarding drop-off · Annual plan conversion
Priya had built something people liked but couldn't figure out why they kept leaving after month two. She brought her churn cohorts to a hot-seat call. The room spotted it in twelve minutes: her onboarding never showed the feature that made customers stay. She shipped a fix in a week. Churn dropped by 40%.
"I'd been staring at those numbers for three months. The room saw it immediately."
“You're not stuck because you're not smart enough. You're stuck because you've been staring at the same dashboard alone.”
— Forge call, October 2024
Marcus Bellamy
Co-Founder · Stackly — dev team analytics
Seat-based vs usage pricing · Hiring decision framework · Series A readiness
Marcus and his co-founder were paralyzed at $12K MRR — stuck between hiring a developer to ship faster or doubling down on sales to validate demand. They brought the decision to Forge. Three members had faced the exact choice. The consensus was clear: sell until it hurts, then hire. They ran the experiment. It worked.
"Every person in that room had made the same mistake I was about to make."
“The best decision I made wasn't a product decision. It was choosing who to be in the room with.”
— Forge call, December 2024
Danielle Kowalski
Bootstrapped Operator · Reportly — agency reporting tool
ICP narrowing · Annual contract structure · Cold outbound messaging
Danielle was tired of Twitter threads. She'd read every playbook. She needed someone to read her Stripe graph and tell her what she wasn't seeing. In her first hot-seat, the room told her she was serving too many verticals at once. She picked one. Revenue tripled in four months.
"I didn't need more content. I needed someone to look at my actual numbers."
You've just met three people inside. The empty chair is yours.
What Actually Happens in Forge
No keynotes. No slides. Just founders with their numbers open and a room full of people who've already solved the problem you're stuck on.
Weekly Hot-Seat Calls
One founder in the chair. Everyone else in the room has read your numbers before you join. 60 minutes of the most useful feedback you've ever gotten on your SaaS.
Every Tuesday, 9 PM ETMRR Dashboard Teardowns
Share your Stripe graph, your churn cohorts, your CAC. The room finds what you can't see because you're too close to it. No judgment — just pattern recognition from people who've been there.
Monthly deep-divesPricing Page Workshops
Someone who charged $29/month and is now at $149/month will walk through exactly what changed and why. Then we look at yours. Pricing is always the most leveraged conversation.
Bi-weekly sessionsOnboarding Flow Reviews
The gap between signup and "aha moment" is where most SaaS dies. Members screen-share their onboarding live and the room tells you where they would have quit.
On-demand + asyncThe Seat Has Your Name On It.
Forge is application-only. We keep it small so everyone knows everyone's numbers. We review every application and respond within 48 hours.